Marketing professionals in a digital classroom focused on a holographic ChatGPT display, surrounded by symbols of social media and AI concepts.

ChatGPT for Marketing


ChatGPT for Marketing: AI Prompts for Leading in the Digital Age

Unleash the power of AI in your MARKETING strategies with the “ChatGPT for MARKETING: AI Prompts for Leading in the Digital Age” course. Delve deep into the realm of prompt engineering, exploring how chatbots and AI-driven solutions can revitalise the efficiency and dynamism of your MARKETING operations. This course isn’t just about MARKETINGβ€”it’s about pioneering the next wave of digital evolution in the industry. From harnessing AI for brand consistency to redefining customer engagement, we’ve crafted this course keeping in mind the ambitions of today’s MARKETING maestros.

This course is a LIVE, instructor-led webinar that can be accessed globally with an internet connection.

Delegates will access a FREE Prompt Library consisting of 1000+ prompts, and gain CPD Accreditation worth 7 hours, culminating in a personalised certificate. For further mastery, an option to achieve the “Prompt Master” status via an end-course test is available. Additionally, delegates are invited to our exclusive Discord and WhatsApp communities for networking and support. Bookings are through Eventbrite, with Early Bird discounts and a full refund policy.

Marketing professionals in a digital classroom focused on a holographic ChatGPT display, surrounded by symbols of social media and AI concepts.
Business Marketing 01
Marketing professionals in a digital classroom focused on a holographic ChatGPT display, surrounded by symbols of social media and AI concepts.

Course Overview:

The course offers an exhaustive study into the intricate world of AI, with a keen focus on prompt engineering. It starts with foundational insights into AI, moving on to an in-depth analysis of how prompts can shape business outcomes. Attendees will gain expertise in crafting effective prompts for varied business scenarios including email communication, data analysis, social media engagement, and more. The syllabus culminates with advanced sessions on ethics, data security, and influential marketing.

Course Objectives:

  • Gain a foundational understanding of AI and its evolution.
  • Master the art of prompt engineering for various business applications.
  • Enhance communication strategies with AI-powered content suggestions.
  • Implement AI-driven strategies in email, document creation, social media, and marketing.
  • Maintain brand consistency and voice in AI outputs.
  • Understand the ethical considerations in using AI for MARKETING.
  • Dive into the world of visual marketing with AI.
  • Discover advanced techniques and tools in AI for MARKETING.


🌟 Session 1: Foundations of AI & Generative Models

  • 🌐 AI Overview
    • What is AI & AGI?
    • Large Language Models: Basics and Beyond
  • πŸ“– Language & Tools
    • Natural Language Processing (NLP) and NLU
    • Overview: ChatGPT, Claude, Bard, Bing
    • Differentiating AI Tools
    • Playground vs. Chat
  • βŒ› AI Evolution & Ethics
    • Historical Milestones: From Rule-based to Deep Learning
    • Ethical Considerations in AI
    • Understanding Model Biases
    • Addressing Bias: Pros, Cons & Challenges
  • πŸ›  AI Limitations & Applications
    • Recognising Model Limitations & Pitfalls
    • Practical Use Cases Across Sectors

🌟 Session 2: Prompt Engineering Foundation

  • 🧠 Deep Dive & Psychology
    • Crafting Effective Prompts
    • The Psychology Behind Engaging Prompts
  • 🎭 Role-play & Proposals
    • Role-play Simulations: “Act as a…”
    • Crafting Proposals: “Propose a deal for…”
  • 🀝 Customer Understanding
    • Engaging with Users: “From the Perspective of…”
  • πŸ’Ύ Transfer Learning & Context
    • Chats and Transfer Learning
    • Effective Prompt Crafting for Contextual Results
  • πŸ—£ Elicitation & Chain-of-Thought
    • Techniques: “Explain like…”, “Expand on…”, “Act as…”
    • Single & Multishot Prompts Exploration
  • πŸ” Feedback, Safety & Evaluation
    • Iterative Design & Feedback Loop
    • Safety Measures with AI
    • Moderation & Harm Prevention
    • Systematic Evaluation of AI Responses
  • ❓ Handling Ambiguities
    • Clarifying Prompts
    • Avoiding Ambiguous Instruction Pitfalls

🌟 Session 3: Prompt Engineering for Universal Business Applications

  • πŸ“ˆ Introduction
    • The Importance of AI-aided Business Tools
    • Relevance of Prompt Engineering Across Functions
  • πŸŽ™ Establishing Corporate Style & Tone with AI
    • Importance of Brand Consistency in AI Outputs
    • Crafting Prompts to Reflect Corporate Voice and Tone
    • Evaluating and Refining AI Responses for Brand Alignment
  • πŸ’Œ AI in Email Communication
    • Crafting Effective Email Subject Prompts
    • Personalising Email Content Using AI
    • Automation: Scheduling, Follow-ups, and Sorting with AI Assistance
  • πŸ“„ Document Creation & Refinement
    • AI-assisted Template Generation
    • Editing & Proofreading with AI: Tailoring Tone and Style
    • Generating Summaries and Abstracts
  • πŸ“Š Spreadsheets & Data Analysis
    • Data Entry & Automation Using AI
    • Predictive Analysis & Forecasting with AI-driven Prompts
    • Visual Representation: Charts, Graphs & Data Visualisation Aided by AI
  • πŸ–₯ Slide Presentation Enhancement
    • AI-Driven Design & Layout Suggestions
    • Content Refinement: From Bullet Points to Narratives
    • Audience Engagement: Crafting AI-aided Polls & Interactive Segments
  • πŸ“± Social Media Strategy & Engagement
    • Tailoring Content for Different Platforms with AI
    • Engagement Analysis & Predictive Trends
    • Content Scheduling and Automation
  • πŸ€– AI-assisted Collaboration Tools
    • Virtual Brainstorming & Idea Generation
    • Task Management & Prioritisation Aided by AI
    • Meeting Notes & Minutes: AI-driven Summaries and Action Points
  • 🌿 Best Practices & Ethics
    • Keeping Authenticity in AI-Generated Communications
    • Respecting Privacy & Data Protection
    • Avoiding Over-reliance: When to Trust and When to Question AI Outputs

🌟 Session 4: AI Foundations in Marketing Strategy

  • πŸ–‹ AI in Copywriting
    • Creating Catchy Headlines and Ad Copy
    • Using AI to Emulate Brand Voice and Maintain Consistency
  • πŸ› Customer Journey Personalisation
    • AI-Driven Audience Segmentation
    • Crafting Personalised User Experiences
  • πŸ” AI in SEO
    • Advanced Keyword Research with AI
    • AI-Powered Content Optimisation & Link Building

🌟 Session 5: Visual Marketing with AI

  • 🎨 Graphic Content Generation
    • Overview of Dall-E 2 and Midjourney
    • Crafting Visuals that Resonate with Target Audiences
  • 🎬 AI in Video Marketing
    • Video Scripting and Storyboarding
    • Video Metadata Optimisation

🌟 Session 6: Social Media Mastery with AI

  • πŸ“£ AI-Powered Social Media Strategies
    • Predicting Viral Trends
    • Tailoring Content for Platform-Specific Audiences
  • πŸ“ Crafting and Refining Content
    • Drafting and Refining Social Media Scripts
    • Crafting Engaging Posts and Stories
  • ⏰ Automation in Social Media
    • Overview of AutoGPT and Other Scheduling Tools
    • Ensuring Timely and Relevant Content Posting

🌟 Session 7: Advanced AI Techniques in Marketing

  • πŸš€ Deep Dive into AI Models
    • Differences and Unique Features: GPT-3.5 vs GPT-4
    • Predicting the Next Wave: Emerging AI Tools and Capabilities
  • πŸ”Œ Plugins, Extensions, and Integration
    • Enhancing Marketing Software with AI
    • Streamlining Marketing Efforts through Automation and Integration

🌟 Session 8: Ethics, Authenticity, and Data Security in AI Marketing

  • 🌿 Ethical Considerations and Authenticity
    • Transparency in AI-Powered Marketing Campaigns
    • Ensuring Genuine and Authentic Brand Messages with AI Assistance
  • πŸ›‘ Data Privacy and Security
    • Handling User Data with Care
    • Best Practices for AI-Driven Marketing Data Collection and Storage

🌟 Session 9: Content and Influencer Marketing with AI

  • πŸ“ Content Marketing & AI
    • Content Strategy Development
    • Blog and Article Generation
  • 🌟 AI in Influencer Marketing
    • Identifying Potential Influencers
    • Crafting Campaign Strategies with Influencers

🌟 Session 10: AI in Event Management and Product Launches

  • πŸŽ‰ Event Marketing & AI
    • Event Planning and Promotion
    • Post-Event Analysis
  • πŸš€ Product Launch & AI
    • Pre-launch Market Analysis
    • Post-launch Feedback Collection

🌟 Session 11: Customer Engagement and Loyalty with AI

  • πŸ’‘ Customer Insights & AI
    • AI-Driven Customer Feedback Analysis
    • Predictive Customer Behaviour
  • 🎁 Loyalty Programmes & AI
    • Personalised Loyalty Programme Offers
    • Feedback on Loyalty Programmes


    🌟 Footnotes:
    1. Given the dynamic and rapidly evolving nature of Artificial Intelligence, this syllabus is subject to periodic revisions. While the syllabus might undergo modifications between its first publication and a course presentation, its core essence will remain steadfast. Our commitment is to ensure that the content always mirrors the latest advancements in AI and reflects the most contemporary generative AI tools available.

    2. This syllabus serves as a comprehensive overview of potential topics for the course and is not an exhaustive list of what will be covered during any specific presentation. Each course iteration is tailored uniquely based on the needs and requirements of the attending delegates. As such, certain topics may be omitted if they are not deemed relevant for a particular group. Rest assured, regardless of the topics covered, the primary objectives of the course will always be met.


    FREE Prompt Library
    Delegates will receive a comprehensive library of prompts in either PDF or Notion format, covering a wide array of topics and tasks. These prompts can be utilised as a valuable daily resource.

    CPD Accredited
    This course is accredited for 7 CPD hours.

    Course Certificate
    A personalised certificate will be presented to all who successfully complete this course.

    Prompt Master
    “Prompt Master” status can be attained by successfully passing an optional end-of-course test.

    Discord Server
    Delegates will have the opportunity to join our exclusive Discord server and WhatsApp communities. This allows them to connect with others who have completed a Duforest AI course. These resources provide a platform for sharing experiences, discussing best practices, and seeking ongoing support from Duforest AI.




    Please email

    26 October 2023
    28 November 2023

    Β£299 – Early Bird
    Β£349 – Standard

    This course is a LIVE, instructor-led webinar that can be accessed globally with an internet connection.

    TIMING – London time
    Registration from 08:45
    The course start promptly at 09:00 and ends at 17:00
    There will be a 15 minute break both morning and afternoon. There will be a 30 minute break for lunch.

    All bookings are handled by Eventbrite
    Early Bird prices apply up to 30 days before the course
    Full Refund up to 30 days before the course


    GPTs and AI-powered Chatbots Tailored for Every Need

    SPARK: A chatbot powered by artificial intelligence, specifically designed for WordPress sites. It delivers a mission crafted by Prompt Engineering and provides a ChatGPT style experience to the users.

    SPRINT: An advanced AI-powered assistant. It encompasses all features of Spark and, additionally, is ‘content aware’ of the text on your web pages. This enables Sprint to use this extra information to provide more detailed and nuanced answers. Moreover, it offers enhanced support for the GPT-4 Language Model.

    SPECTRA: A highly intelligent AI-powered assistant. It includes all the features of Sprint and additionally allows for the creation of an extensive custom knowledge base. The information from this knowledge base can be integrated with the ChatGPT style responses, making the answers even more comprehensive.

    SOVEREIGN: The zenith of AI Virtual Assistant technology, meticulously engineered to include one or multiple channels, in addition to WordPress. It also seamlessly integrates with various business applications, providing a comprehensive digital assistant experience that goes beyond just answering questions.

    Chatbot Champion

    Discuss Your Needs