ChatGPT for Marketing

Course Overview:

The course offers an exhaustive study into the intricate world of AI, with a keen focus on prompt engineering. It starts with foundational insights into AI, moving on to an in-depth analysis of how prompts can shape business outcomes. Attendees will gain expertise in crafting effective prompts for varied business scenarios including email communication, data analysis, social media engagement, and more. The syllabus culminates with advanced sessions on ethics, data security, and influential marketing.

Course Objectives:

• Gain a foundational understanding of AI and its evolution.
• Master the art of prompt engineering for various business applications.
• Enhance communication strategies with AI-powered content suggestions.
• Implement AI-driven strategies in email, document creation, social media, and marketing.
• Maintain brand consistency and voice in AI outputs.
• Understand the ethical considerations in using AI for MARKETING.
• Dive into the world of visual marketing with AI.
• Discover advanced techniques and tools in AI for MARKETING.

🌟 Session 1: Foundations of AI & Generative Models

• 🌐 AI Overview
  • What is AI & AGI?
  • Large Language Models: Basics and Beyond
• 📖 Language & Tools
  • Natural Language Processing (NLP) and NLU
  • Overview: ChatGPT, Claude, Bard, Bing
  • Differentiating AI Tools
  • Playground vs. Chat
• ⌛ AI Evolution & Ethics
  • Historical Milestones: From Rule-based to Deep Learning
  • Ethical Considerations in AI
  • Understanding Model Biases
  • Addressing Bias: Pros, Cons & Challenges
• 🛠 AI Limitations & Applications
  • Recognising Model Limitations & Pitfalls
  • Practical Use Cases Across Sectors

🌟 Session 2: Prompt Engineering Foundation

• 🧠 Deep Dive & Psychology
  • Crafting Effective Prompts
  • The Psychology Behind Engaging Prompts
• 🎭 Role-play & Proposals
  • Role-play Simulations: “Act as a…”
  • Crafting Proposals: “Propose a deal for…”
• 🤝 Customer Understanding
  • Engaging with Users: “From the Perspective of…”
• 💾 Transfer Learning & Context
  • Chats and Transfer Learning
  • Effective Prompt Crafting for Contextual Results
• 🗣 Elicitation & Chain-of-Thought
  • Techniques: “Explain like…”, “Expand on…”, “Act as…”
  • Single & Multishot Prompts Exploration
• 🔍 Feedback, Safety & Evaluation
  • Iterative Design & Feedback Loop
  • Safety Measures with AI
  • Moderation & Harm Prevention
  • Systematic Evaluation of AI Responses
• ❓ Handling Ambiguities
  • Clarifying Prompts
  • Avoiding Ambiguous Instruction Pitfalls

🌟 Session 3: Prompt Engineering for Universal Business Applications

• 📈 Introduction
  • The Importance of AI-aided Business Tools
  • Relevance of Prompt Engineering Across Functions
• 🎙 Establishing Corporate Style & Tone with AI
  • Importance of Brand Consistency in AI Outputs
  • Crafting Prompts to Reflect Corporate Voice and Tone
  • Evaluating and Refining AI Responses for Brand Alignment
• 💌 AI in Email Communication
  • Crafting Effective Email Subject Prompts
  • Personalising Email Content Using AI
  • Automation: Scheduling, Follow-ups, and Sorting with AI Assistance
• 📄 Document Creation & Refinement
  • AI-assisted Template Generation
  • Editing & Proofreading with AI: Tailoring Tone and Style
  • Generating Summaries and Abstracts
• 📊 Spreadsheets & Data Analysis
  • Data Entry & Automation Using AI
  • Predictive Analysis & Forecasting with AI-driven Prompts
  • Visual Representation: Charts, Graphs & Data Visualisation Aided by AI
• 🖥 Slide Presentation Enhancement
  • AI-Driven Design & Layout Suggestions
  • Content Refinement: From Bullet Points to Narratives
  • Audience Engagement: Crafting AI-aided Polls & Interactive Segments
• 📱 Social Media Strategy & Engagement
  • Tailoring Content for Different Platforms with AI
  • Engagement Analysis & Predictive Trends
  • Content Scheduling and Automation
• 🤖 AI-assisted Collaboration Tools
  • Virtual Brainstorming & Idea Generation
  • Task Management & Prioritisation Aided by AI
  • Meeting Notes & Minutes: AI-driven Summaries and Action Points
• 🌿 Best Practices & Ethics
  • Keeping Authenticity in AI-Generated Communications
  • Respecting Privacy & Data Protection
  • Avoiding Over-reliance: When to Trust and When to Question AI Outputs

🌟 Session 4: AI Foundations in Marketing Strategy

• 🖋 AI in Copywriting
  • Creating Catchy Headlines and Ad Copy
  • Using AI to Emulate Brand Voice and Maintain Consistency
• 🛍 Customer Journey Personalisation
  • AI-Driven Audience Segmentation
  • Crafting Personalised User Experiences
• 🔍 AI in SEO
  • Advanced Keyword Research with AI
  • AI-Powered Content Optimisation & Link Building

🌟 Session 5: Visual Marketing with AI

• 🎨 Graphic Content Generation
  • Overview of Dall-E 2 and Midjourney
  • Crafting Visuals that Resonate with Target Audiences
• 🎬 AI in Video Marketing
  • Video Scripting and Storyboarding
  • Video Metadata Optimisation

🌟 Session 6: Social Media Mastery with AI

• 📣 AI-Powered Social Media Strategies
  • Predicting Viral Trends
  • Tailoring Content for Platform-Specific Audiences
• 📝 Crafting and Refining Content
  • Drafting and Refining Social Media Scripts
  • Crafting Engaging Posts and Stories
• ⏰ Automation in Social Media
  • Overview of AutoGPT and Other Scheduling Tools
  • Ensuring Timely and Relevant Content Posting

🌟 Session 7: Advanced AI Techniques in Marketing

• 🚀 Deep Dive into AI Models
  • Differences and Unique Features: GPT-3.5 vs GPT-4
  • Predicting the Next Wave: Emerging AI Tools and Capabilities
• 🔌 Plugins, Extensions, and Integration
  • Enhancing Marketing Software with AI
  • Streamlining Marketing Efforts through Automation and Integration

🌟 Session 8: Ethics, Authenticity, and Data Security in AI Marketing

• 🌿 Ethical Considerations and Authenticity
  • Transparency in AI-Powered Marketing Campaigns
  • Ensuring Genuine and Authentic Brand Messages with AI Assistance
• 🛡 Data Privacy and Security
  • Handling User Data with Care
  • Best Practices for AI-Driven Marketing Data Collection and Storage

🌟 Session 9: Content and Influencer Marketing with AI

• 📝 Content Marketing & AI
  • Content Strategy Development
  • Blog and Article Generation
• 🌟 AI in Influencer Marketing
  • Identifying Potential Influencers
  • Crafting Campaign Strategies with Influencers

🌟 Session 10: AI in Event Management and Product Launches

• 🎉 Event Marketing & AI
  • Event Planning and Promotion
  • Post-Event Analysis
• 🚀 Product Launch & AI
  • Pre-launch Market Analysis
  • Post-launch Feedback Collection

🌟 Session 11: Customer Engagement and Loyalty with AI

• 💡 Customer Insights & AI
  • AI-Driven Customer Feedback Analysis
  • Predictive Customer Behaviour
• 🎁 Loyalty Programmes & AI
  • Personalised Loyalty Programme Offers
  • Feedback on Loyalty Programmes

🌟 Footnotes:
1. Given the dynamic and rapidly evolving nature of Artificial Intelligence, this syllabus is subject to periodic revisions. While the syllabus might undergo modifications between its first publication and a course presentation, its core essence will remain steadfast. Our commitment is to ensure that the content always mirrors the latest advancements in AI and reflects the most contemporary generative AI tools available.

2. This syllabus serves as a comprehensive overview of potential topics for the course and is not an exhaustive list of what will be covered during any specific presentation. Each course iteration is tailored uniquely based on the needs and requirements of the attending delegates. As such, certain topics may be omitted if they are not deemed relevant for a particular group. Rest assured, regardless of the topics covered, the primary objectives of the course will always be met.