ChatGPT for Sales

Course Overview:
The course delves deep into the applications of AI in the SALES sector. Beginning with the foundations of AI, participants will explore prompt engineering’s nuances and how to craft effective AI-driven prompts. The syllabus encompasses universal business applications, pre-sale strategies, post-sale relationship management, and a deep dive into CRM automation, chatbots, and futuristic AI sales techniques. This comprehensive training is designed with SALES personnel in mind, ensuring all learnings are directly applicable to your role.

Course Objectives:

• Gain a fundamental understanding of AI & generative models.
• Master the art and psychology of prompt engineering.
• Employ AI to personalise and refine email communication.
• Utilise AI for document creation, slide presentations, and social media strategies.
• Implement AI-driven strategies for pre-sale, post-sale, and advanced sales techniques.
• Enhance CRM management and digital outreach with AI.
• Prepare for the evolving world of AI in sales and automation.

 

🌟 Session 1: Foundations of AI & Generative Models

📘 AI Overview:

• Definition of AI & AGI
• Large Language Models: Basics & Beyond

💼 Language & Tools:

• Overview of ChatGPT, Claude, Bard, and Bing
• Differentiating AI Tools: Playground vs. Chat
• Introduction to Natural Language Processing (NLP) & Natural Language Understanding (NLU)

⚖️ AI Evolution & Ethics:

• Ethical Considerations & Model Biases
• Addressing Bias: Pros, Cons & Challenges
• Historical Milestones: Rule-based to Deep Learning
• Recognising Model Limitations & Their Practical Use Cases

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🌟 Session 2: Prompt Engineering Foundation

🧠 Deep Dive & Psychology:

• Crafting Effective Prompts & Their Psychology
• Role-play Simulations & Crafting Proposals

👥 Customer Understanding:

• Engaging with Users & Transfer Learning
• Effective Prompt Crafting for Contextual Results

🔗 Elicitation & Chain-of-Thought Techniques:

• Exploring Single & Multishot Prompts

🔍 Feedback, Safety & Evaluation:

• AI Safety Measures & Moderation
• Systematic AI Evaluation & Handling Ambiguities

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🌟 Session 3: Prompt Engineering for Universal Business Applications

🚀 Introduction:

• AI-aided Business Tools & Their Relevance
• Establishing Corporate Style & Tone with AI

📧 AI in Email Communication:

• Crafting & Personalising Email Content with AI

📄 Document Creation & Refinement:

• AI-assisted Template Generation & Editing
• Generating Summaries, Abstracts, and Data Visualisation

💡 Slide Presentation Enhancement & Social Media Strategy:

• AI-Driven Design Suggestions & Audience Engagement
• Tailoring Content & Automation with AI

⚖️ Best Practices & Ethics:

• Authenticity, Privacy, and Trust in AI Outputs

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Session 4: Pre-Sale & Prospect Engagement with ChatGPT

• Email Mastery:
  • Drafting, Refining & Testing Sales Emails
• Lead Generation & Qualification:
  • Prospecting & Understanding Client Needs
  • Highlighting Products & Features Effectively

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Session 5: Advanced Sales Strategies using AI

• Negotiation & Closing:
  • Personalising Sales Pitches & Role-playing with AI
• Upselling & Cross-Selling:
  • Identifying Opportunities & Crafting Recommendations
• Feedback & Market Analysis:
  • AI-crafted Surveys & Product Opportunities

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Session 6: Post-Sale & Relationship Management

• Onboarding & Retention:
  • AI-driven Tools, Guides & Prompts
• Referral Mastery:
  • Constructing & Engaging AI-driven Referral Programs

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Session 7: AI Tools for Enhanced Sales Operations

• CRM & Data Management:
  • CRM Automation & Sales Meeting Summaries
• Social Media & Digital Outreach:
  • Engaging Prospects & Exploring Automation in Outreach

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Session 8: Beyond Traditional Sales: AI in Automation & Chatbots

• Chatbots in Sales:
  • Basics, Evolution & Benefits of Sales Chatbots
• Automation & Forecasting:
  • Sales Forecasting & Dynamic Pricing with AI

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Session 9: Preparing for the Future: The AI Sales Horizon

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🌟 Footnotes:
1. Given the dynamic and rapidly evolving nature of Artificial Intelligence, this syllabus is subject to periodic revisions. While the syllabus might undergo modifications between its first publication and a course presentation, its core essence will remain steadfast. Our commitment is to ensure that the content always mirrors the latest advancements in AI and reflects the most contemporary generative AI tools available.

2. This syllabus serves as a comprehensive overview of potential topics for the course and is not an exhaustive list of what will be covered during any specific presentation. Each course iteration is tailored uniquely based on the needs and requirements of the attending delegates. As such, certain topics may be omitted if they are not deemed relevant for a particular group. Rest assured, regardless of the topics covered, the primary objectives of the course will always be met.